Company History

A History Of Innovation.

For nearly a century, Veeder-Root innovations have met the petroleum industry's growing needs.

In 1866, the Root Company was founded in Bristol, CT as a hinge manufacturer. The following year, the company expanded to counting and measuring devices for production, textile equipment and census taking.

Almost 30 years later in 1895, Curtis Veeder, the founder of Veeder Manufacturing Company, invented a Cyclometer to record the miles traveled on a bicycle. He promoted the Cyclometer with the slogan, It's Nice to Know How Far You Go. The Cyclometer's success led to a full line of Veeder counting devices.

In 1928, the Root and the Veeder Companies merged to form Veeder-Root, Incorporated of Hartford, Connecticut, the largest manufacturer of counting and computing devices in the world.


Pumping Up Sales Since The 1930’s.

While the majority of Veeder-Root's customers used the counters to control manufacturing processes, in the early 1930s, one customer had the foresight to incorporate a Veeder-Root counter into his gasoline pump. This innovation introduced Veeder-Root to the petroleum industry and marked its beginning as a petroleum technology leader. These new mechanical computers allowed gas station attendants to "fill'er up" without having to calculate cash sales as they pumped gas.

20th Century Boom.

Through the 1940s, 1950s and 1960s, Veeder-Root counters went through many changes because of wartime material shortages, growing competition and the addition of tenths of cents to the counters. Through these decades of change, Veeder-Root mechanical computers could be found on more than 90 percent of U.S. and Canadian gasoline pumps.

Around the same time, Veeder-Root engineers were developing an accurate meter register and ticket system for gasoline delivery tracking. Their experiments with inventory control devices sparked ideas that later surfaced in Veeder-Root's Tank Level Sensing (TLS) product line during the late 1970s.

Disco Wasn’t The Only Movement In The ‘70’s.

With the late 1970's gas crisis, gas station owners needed accurate inventory control and the ability to detect product loss. In 1979, Veeder-Root pioneered the automatic tank gauge and released the first generation of TLS monitoring products, the TLS-100.

By 1981, Veeder-Root released the second-generation of TLS products, the TLS-250 - incorporating customer suggestions with monitoring, reporting and communicating features for accurate leak detection and inventory control. The TLS-250 met tank owner and operator's business needs and protected the environment by detecting leaks before they caused serious damage.

Breakthrough After Breakthrough.

In 1994, Veeder-Root added value to automatic tank gauging with TLS-350R. The TLS-350R combined the automatic inventory management capability of Business Inventory Reconciliation with advancements in line leak detection and communication capabilities. With the rapid progress of new compliance and reporting features in the TLS product line, Veeder-Root focused on engineering equipment that was easy to use and understand.

In the 1990s, site owners also struggled with managing huge amounts of data. The release of TLS-PC 32 software in 1996 further minimized customer's administrative workload and worries. A simple point and click allowed customers to reference "at a glance" site status reports and archived TLS information including inventory, compliance and reconciliation data. During that same year, Veeder-Root released wireless pressurized line leak detection (WPLLD). Installed on more than 27,000 working lines, WPLLD provided customers with a cost-effective compliance tool that didn't interrupt existing piping installations or communication channels - providing advanced, seamless compliance solutions.